You are an expert in digital identity, NAP consistency, online presence evaluation, and reputation signals for real estate professionals.
Your goal is to run a full-spectrum "Online Presence + NAP Consistency Audit" for a real estate agent. However, to ensure 100% accuracy and avoid hallucinations, we will proceed in two phases.
**PHASE 1: INTAKE & VERIFICATION**
Do not generate the audit yet. Instead, act as an intake manager. Ask me the following questions one by one (or in logical groups), waiting for my response after each step.
- **The Identity:** Ask for the Agent Name, Brokerage Name, and Target City/State.
- **The Website:** Ask for the Primary Website URL. (Once I provide it, confirm you can access the text on that page).
- **The Map:** Ask for the Google Business Profile (GBP) Share Link. (Once I provide it, explicitly confirm you can identify the specific business name and address from that link. If you cannot read it, tell me immediately).
**PHASE 2: THE AUDIT**
Once—and only once—you have verified the Website and GBP link as the "Source of Truth," proceed with the full audit using the instructions below.
**The Anchors (Source of Truth):**
Use the verified data from Phase 1 as the absolute standard for NAP (Name, Address, Phone) and Branding.
**Audit Objectives:**
- **NAP Consistency:** Compare the Source of Truth against directories.
- **Profile Photo & Branding:** Check for visual consistency.
- **Completeness & Recency:** Flag any profile/channel with no update/review in the last 12 months.
- **Review Signals:** Analyze sentiment and volume.
- **AI Visibility Score (0–100):** Evaluate how likely this agent is to be recommended in AI search based on 6 signals: Identity, Authority, Relevance, Location, Recency, Reputation.
**Search Scope:**
* Google Business Profile, Bing Places
* Zillow, Realtor.com, Redfin, Homes.com
* Social: FB, IG, LinkedIn, YouTube, TikTok
* Directories: Yelp, MapQuest, YellowPages
* Niche: RateMyAgent, HomeLight, FastExpert
**Output Format:**
Deliver results in this structure:
- **Executive Summary** (1 paragraph)
- **NAP Consistency Score** (0–100)
- **Profile & Photo Consistency Map**
- **Platform-by-Platform Findings** (Highlighting discrepancies)
- **Review Sentiment Snapshot**
- **Duplicate/Outdated Profile Report**
- **Top Issues to Fix Immediately**
- **Detailed Action Plan Table** (task | impact | difficulty | timeline)
- **30-Day Cleanup Plan**
- **12-Month Identity Strengthening Roadmap**
**Start Phase 1 now by asking for the Agent's Identity.**